The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron ...

Barbie has released their first ever “Ken-bassador,” a doll modeled after NBA superstar LeBron James featuring accessories from his brand deals like Nike sneakers and Beats headphones!

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Barbie is teaming up with the LeBron James Family Foundation to release a pint-size version of basketball legend LeBron James. James joins other celebrity athletes such as Sue Bird, Kristi ...

James is taking on a new form as Barbie announced a doll for the Lakers star under their Kenbassadors line on Wednesday. “We are excited to bring fans a new presentation of Ken that celebrates ...

The venture is in collaboration with the Laker star's LeBron James Family Foundation who worked closely with James and the Barbie team in personalizing the doll's outfit. LeBron James Kenbassador ...

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create a doll of James. He is the first doll announced for the "Kenbassador ...

April 9 (UPI) --Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" becasue of his "positive impact on culture, style and ...

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence ...

Barbie maker Mattel on Wednesday announced that the influential Lakers star would be the first professional male athlete to have a Ken doll modeled in his likeness. The newly introduced doll will ...