The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...

Entertainment attorney Dina LaPolt has announced the launch of LaPolt Media. The new company will produce content while ...

Rutgers Business School Professor Rudi Leuschner stands with Kathalina Tapia at the graduation program convocation in 2022.

The Super Bowl debut by digital healthcare company Hims & Hers is now listed on the injury report as questionable, following ...

After Swift further elevated Travis Kelce's popularity in 2023, the NFL enjoyed a "Taylor Swift effect" of additional growth, including spikes in merchandise and ticket sales, particularly among ...

In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we ...

Danone’s digital-first Super Bowl approach helps brands like Oikos and STōK Cold Brew Coffee tap into health and viewing ...

Many people will be staying up late this weekend to watch the Super Bowl, which might make Monday morning a little rougher ...

Amazon.com eliminated a reference to "inclusion and diversity" in its annual report filed on Thursday, after telling ...

Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 million plus on the high end.

The modern economy relies on facts and figures, many of them supplied by the U.S. government. It’s why President Donald Trump ...

FOX Carolina's Carmine Gemei explains Dick Vitale's inspirational comeback over cancer, Vitale talks about the meaning of returning to the mic at 85 years old.