The french perfumer gives ELLE UK a glimpse into the world of fragrance-making and dives into his latest creation for ...

International Fragrance Day is this week on March 21 and to celebrate we’ve compiled a list of the top hair perfumes for 2025 ...

A round-up of best of the best fragrances for 2025, from classic scents to new perfumes, approved by Bazaar editors and ...

Hair perfume is having a moment with brands like Byredo, Dior and Chanel getting on board. So, we've ranked the best and most ...

Upping your fragrance game has never been so easy as six members of Team Cosmo put some of the most-hyped hair scents to the Beauty Lab test. Are they more fad or fab? Let’s reveal ...

According to market sources, the Paris house has its eye on Miguel Castro Freitas, who has designed for the likes of Dior, ...

A handful of new, captivating men's fragrances by names like Dior and Hermès offer a stronger take on category leads. Here's ...

To maintain momentum, brands must focus on filling unmet needs and tapping into white space opportunities. “Innovation in the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

With a rich history rooted in royalty, Creed’s fragrances exude an air of sophistication, particularly with Aventus, a ...

Even if it’s something you love, luxury fragrances might need to take a backseat to other purchases like clothes, rent and ...

For decades, the way consumers discovered scent was predictable—luxury department store counters, aspirational campaigns, and the sensory ritual of testing perfumes ...