The Hero Kit is a makeup minimalist’s dream! It includes five award-winning products that belong in every makeup bag,” Brown ...

Descubre e.l.f.ecto' is a Telenovela-inspired campaign showcasing the brand’s products available at Sephora Mexico.

Let's discuss whether Ulta Beauty or e.l.f. Beauty is the better stock to buy right now. Ulta Beauty is a convenient retail ...

Even reality stars aren’t immune to TikTok impulse buys. DeSorbo says she tried these “amazing” face masks after seeing them ...

I'm the type of person who can easily spend $5 a day on nonsense but will agonize over anything that's $20 or more. So when I ...

This article originally appeared in Adore Beauty.If you're a teen (or have a teen in your life), you might need to start packing your school bag!Along with your fresh notebooks and pencils, (if you ...

ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

Sitdown preview clip, Will Ferrell opens up to Sunday TODAY’s Willie Geist about which movie lines fans quote most often to ...

Five people were wounded in a shooting inside an Ohio cosmetics warehouse on Tuesday. The suspect is no longer believed to be at the scene, and residents are advised to avoid the area ...

Marc Jacobs kicked off New York Fashion Week with with his star-studded 2025 Runway Show. The new collection acted as a delightful amuse bouche, whetting the palates of fashion's most elite before the ...

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from blush, contour, highlighter, loose powder, and more. Depending on your girl's ...