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Elf Cosmetics has debuted its Descubre Elfecto (discover the Elf effect) campaign to support its launch in Sephora Mexico.

Achieve a natural look by applying mascara to the base of your lashes and gently wiggling the wand upwards. This technique helps to coat each lash without clumping, giving the illusion of more lashes.

Descubre e.l.f.ecto' is a Telenovela-inspired campaign showcasing the brand’s products available at Sephora Mexico.