In the beauty industry, image matters. Sure, great products go a long way, but cute packaging, great marketing and strong branding are what really sets a label apart—and even then, it may not be ...

Instead of constantly trying and discarding different options, it’s best to try out a cult-favorite like this Armani icon ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Perfume indecision haunts me every single morning. So, when BeautyTok started ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Perfume indecision haunts me every single morning. So, when BeautyTok started dropping the phrase ...

Armani Beauty has announced Malaysian actor Hun Haqeem as the new face of Emporio Armani fragrances in Malaysia — a move that not only cements the brand’s commitment to championing rising regional ...

Emporio Armani has officially appointed Hun Haqeem as its first-ever Malaysian Fragrance Ambassador, marking a significant milestone for both the brand and the rising star. Known for his captivating ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The Tommy Hilfiger Tommy Girl perfume is fruity-floral ...

In a campaign video for her debut fragrance, she doubled down on the ‘Soft Girl’ aesthetic in a fuzzy pink wrap knit and high-waisted briefs underwear-and-tights combo. Cosy, confident ...