But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

TikTok user Hobbitparty, who herself tried out the “Republican makeup” trend, refers to the look as outdated — perhaps a ...

"We really want our makeup to cling to any dry spots and accentuate any texture," Lambert explains in her viral video, which has since been viewed over six million times. Other te ...

Your new favorite topics of discussion: a tubing mascara, a colorful eyeshadow palette, a heatless curler, and all of the ...

One of the easiest ways to make your eyes pop is the classic medium of eyeliner. Whether you’re a fan of a sharp cat-eye or ...

I first discovered black eyeliner early teens—a relationship I was faithful to until I turned 40. But once stress, lack of ...