The beauty and cosmetics space has evolved from ancient natural remedies to today's advanced, science-backed skincare and makeup solutions. Beauty standards and preferences have changed over time ...

Westman Atelier combines luxury, clean ingredients, and a skin-first approach to modern beauty, and here's how to achieve her ...

Craze is our answer to Gen Z’s demand for bold, playful, and trend-driven beauty. This generation thrives on self-expression, and their makeup choices reflect that. With vibrant packaging ...

Sports were for him, not for me, and they felt diametrically opposed to my interest in makeup. Partnerships between beauty brands and women athletes are one part of ensuring that no young girls ...

But while testing hundreds of contenders for the 2025 Well+Good Beauty Awards, something became clear: The makeup landscape is shifting—and in a very good way. We saw fewer gimmicks and more ...

Each capsule contains 20 percent vitamin C, making it a brightening powerhouse. There’s a reason you often see vitamin C and vitamin E together in beauty products—the two are a natural pair.

As beauty continues to ... and new launches. M·A·C Strobe cream in Ultraviolet has seen huge success, combined with Magic Aura creates the perfect Y3K makeup. Lavender is definitely a go to ...

GlimmerGloss by Chloe is a wedding makeup artist based in Knoxville, Tennessee. Chloe Rader graduated from the Knoxville Aveda Institute, as well as Tennessee School of Beauty, and has over ten ...

Makeup has gotten messier. Coquette has gone chaotic. And just-kissed lips fresh out of a rom-com are beauty’s answer to the undone beauty movement. As summer comes around, beauty girlies aren ...

Products used: Merit Beauty Flush Brush in Beverly Hills and Archival ($30) and Makeup by Mario SoftPop Powder Blush in Mellow Mauve ($30) Makeup by Mario SoftPop Powder Blush in Mellow Mauve ...

Shanaya Kapoor is a woman with many talents, and slaying the no-makeup-makeup look is one of ... From fashion to beauty, Shanaya also serves major goals, and we are all in for the inspiration.

This year marked my seventh time going to Coachella (I know, I'm wild), and one thing I've learned from my many years attending is that getting my makeup to last all day (and night) is no easy feat.