The squares game depends on the final digit in each team’s score, and can be played in several formats. It’s a random game, but it resets at the end of every quarter. So, even a blowout game on the gridiron can hold some suspense on paper. Plus, it can be a lot cheaper than placing a bet with a Las Vegas sportsbook.

At about $7 million for a 30-second spot, nearly 40 companies are advertising in Super Bowl 59. See which ones here.