General Mills (GIS) , which owns popular food brands such as Lucky Charms, Cheerios, and Betty Crocker, recently suffered a ...

General Mills updated guidance for organic sales to decline this fiscal year as concerns about the economy push consumers to spend less on snacks.

Lucky Charms is bringing more magic to breakfast ... Brandon Tyrell, Senior Marketing Manager at General Mills, explained the inspiration behind the new cereal in the press release by the company ...

which will show the brothers competing in cereal-inspired challenges like a “Cinnadust sprayer and the Lucky Charms Marshmallow Mission,” according to a statement from General Mills.

General Mills shares are falling in premarket trading Wednesday after the cereal giant issued a downbeat outlook and posted quarterly sales that undershot forecasts.