As Gen Zers start joining the workforce, many bosses are concerned about the impact a lifelong relationship with ...

America's youth are not focused on fame and fortune, as stereotyped, but on personal safety and kindness, a study revealed.

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Princess Beatrice’s newborn baby, Athena, has already officially made royal family history with unique trait never seen ...

Britain’s Gen Z are broadly happy, but that happiness is declining. In the past, happiness followed a U-shape: people start happy, get sadder as they move into adulthood; then later in life, rebound ...

Now in the tens of thousands, Bubble’s ambassador list started as 200 members of Gen Z who participated in focus groups with Eisenman before the brand launched. That cohort, and Gen Alpha, are among ...

On the eve of the inauguration, the hard-charging stars of the movement tell VF that they’re poised to play a powerful role ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

Chau Luen Athletics is engaging Instagram, TikTok, and YouTube users with memes and creative content focused on keeping the ...

The power dynamic in the workplace is shifting as young workers prioritize individuality and meaningful work over climbing ...

TikTok was gone for 14 hours. That’s just about the length of a nonstop flight from Hawaii to New York, or a teenager’s ...

When Generation Z speaks, the world listens. Born between 1995 and 2012, this digitally fluent and socially conscious ...