Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

HEADING off to sunnier climes for the Easter holidays? Last-minute essential buys can burst your budget, so try these ...

Lead singer of Blackpink, Lisa has gone through a dramatic beauty evolution over the years. See her before and after beauty ...

Buying and donating to the community, embracing boho style, the essence that survives, a storm in the world of hair, the ...

From asymmetric hair pieces and textured pixie cuts, to braided sculptures and bald cuts, here are the trends expected to be ...

Fans of Ariana Grande, the pop star, have been rooting for a switch up from her Wicked era, in hopes that maybe a return to ...

From 2010 indie sleaze-coded side bangs to bright red strands, today's "angsty" hair movement is shaking up the beauty scene.

Jennifer Lopez stepped out with a blink-and-you-miss-it French manicure, courtesy of celebrity nail artist Elle Gerstein.

Are you an active Berry Avenue player? If you're constantly searching for resources, here is a fantastic opportunity. We present a list of all working Berry Avenue codes, which can be your ticket to ...