PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When the Duchess of Sussex made an appearance at the Annual Salute to Freedom Gala in November 2021, her longtime makeup artist Daniel Martin reportedly used a brow duo from Black-owned brand ...

She has been writing about food, drinks, and culture for more than 15 years. Concealer can make you feel like a brighter, bolder, more flawless version of yourself. That is, if you find the right one.

As we step into spring, it’s out with the old and in with the new. This even includes makeup. In recent years, the dominance of the “clean girl aesthetic” and barely-there makeup has ...

The brand has also delivered icons like Advanced Night Repair and Bronze Goddess—so when it announced the launch of the Double Wear Concealer, expectations were, naturally, sky-high. As a ...

While concealer can't reverse these changes, it can temporarily tackle some of the signs of ageing. The youthful septuagenarian has been using a product by Clé de Peau Beauté for around 40 years, ...

The Aliko Dangote Foundation (ADF) has approved and inaugurated the 2025 Annual National Food Intervention Project valued at N16 billion, targeting one million Nigerians nationwide. The Chairman of ...

As a beauty editor, I’m used to a “Florals for spring? Groundbreaking!” type of response when I ask makeup artists about the looks they’re creating backstage at NYFW. But for spring 2025 ...

Think of it as the key to a “no-makeup makeup” look—but for your nails. While it may appear the same as a traditional polish in the bottle, nail concealer is a little different. The ever ...

Ahead, find our edit of the best fall 2025 makeup trends. The Tom Ford beauty brand described the makeup seen on the runway as "deep, kissable red lips." Three products were essential to get the ...