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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
She has been writing about food, drinks, and culture for more than 15 years. Concealer can make you feel like a brighter, bolder, more flawless version of yourself. That is, if you find the right one.
As a beauty editor, I’m used to a “Florals for spring? Groundbreaking!” type of response when I ask makeup artists about the looks they’re creating backstage at NYFW. But for spring 2025 ...
Think of it as the key to a “no-makeup makeup” look—but for your nails. While it may appear the same as a traditional polish in the bottle, nail concealer is a little different. The ever ...
Many wrongly refer to it as plastic, but the blend used by Swatch consists of two-thirds ceramic powder. That case sits 13.75mm tall, and features a lug-to-lug width of 47.3mm. It's water ...
If you're looking for an under-eye concealer that actually covers dark circles and a cover-up that will blur away blemishes, we can help. As if choosing the best foundation for your skin type wasn ...
Where would we be without concealer? Whether it’s hiding the aftermath of a late night, brightening stubborn dark circles, or covering up an unexpected breakout, the best concealer is a non-negotiable ...
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