T here are few things that will make me hit “purchase” based on word of mouth (or should I say, sight of mouth) save for a ...

A versatile eyeshadow palette can elevate your daily look, offering seamless transition from casual mornings to chic evenings ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

Rio Viera-Newton is an aesthetician and author of Let’s Face It: Secrets of a Skincare Obsessive. This column debuted in 2017 ...

Want lips that look beautiful, feel comfortable, stay moisturized, and match perfectly with your skin tone? The best lipstick ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

With less than ₦50,000, you can create a full makeup kit that covers everything from base to finish and still give results ...

Whether you’re heading out to see your favorite artist or simply soaking in the vibes, one thing is certain, a bold festival ...

The beauty of lipstick sets is that you can choose from the different shades as per the occasion or your mood. Here are top 7 ...

Jennifer Lopez stepped out with a blink-and-you-miss-it French manicure, courtesy of celebrity nail artist Elle Gerstein.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...