LIV Golf harnessed a number of strategies in an attempt to set itself apart from the PGA Tour when it first got off the ...

There are plenty of changes on LIV as the golf league will begin its fourth season Thursday. One change, however, is quite a ...

Golf apparel, equipment, game-improvement gadgetry and cutting-edge technology from nearly 1,100 vendors — the most since ...

LIV Golf players will be forced to wear trousers all season just like on the PGA Tour, according to Pat Perez.

Many brands release a Waste Management Phoenix Open collection in time for the beloved annual tournament. Check out ...

PGA Tour Superstore's aggressive golf retail expansion strategy balances penetration in existing U.S. markets with entry into ...

According to LIV Golfer-turned LIV on-course analyst Pat Perez, the LIV tour is planning to take itself more seriously in ...

PGA Tour Superstore plans to open its second Michigan location with a new golf equipment, accessories and apparel store in ...