There are plenty of changes on LIV as the golf league will begin its fourth season Thursday. One change, however, is quite a ...

Golf apparel, equipment, game-improvement gadgetry and cutting-edge technology from nearly 1,100 vendors — the most since ...

Looking for new golf shoes in 2025? These are Golfweek's favorite golf shoes from brands like Nike, Adidas, FootJoy, New Balance, Jordan and more.

LIV Golf harnessed a number of strategies in an attempt to set itself apart from the PGA Tour when it first got off the ...

PGA Tour Superstore's aggressive golf retail expansion strategy balances penetration in existing U.S. markets with entry into ...

Tiger Woods' apparel brand Sun Day Red has teased a big release and has drawn several eyeballs. The $1.3B net golf legend will be celebrating the company's first announcement anniversary this month.

According to LIV Golfer-turned LIV on-course analyst Pat Perez, the LIV tour is planning to take itself more seriously in ...

The players weren't wearing shorts despite the heat of the desert.

LitFit Golf Apparel will exhibit at the 2025 PGA Show scheduled for Jan. 21-24 at the Orange County Convention Center in Orlando, Fla. LitFit Golf Apparel will be presenting its female golf one piece ...

In general, what are people asking for in golf shoes and what do you see on the tour that may filter its way down into the ...

The PGA Tour has never allowed players to wear shorts during tournament rounds. LIV Golf kicks off 2025 at Riyadh Golf Club in an event played under the lights to allow most viewers in the United ...