The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

Pregnancy made me feel like Goldilocks: trying — and failing — to find the right pair of maternity jeans. My favorite ...

Sending children back to school in new sneakers, jeans and T-shirts is likely to cost U.S. families significantly more this ...

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the ...

Clothing giant H&M is the latest fashion brand to announce its plans to use AI in its work. | ITV National News ...

For affordable clothing that looks much more expensive than it is, H&M is one of our go-to high street brands. So, with a deluge of new arrivals recently hitting the site, we got busy scrolling ...

Hennes & Mauritz AB said that stockpiles of unsold clothing, which hit profit in the first quarter, would be under control by ...

There’s kind of an open secret among in-the-know style editors, and I might regret not gatekeeping it: H&M’s denim far ...

H&M is the latest company to pursue a trend that has unsettled some fashion industry insiders. As the use of images generated ...