An upcoming new series of adorable Sanrio figures combines Hello Kitty, Cinnamoroll and Kuromi with translucent flowers and ...

Basket Essentials to Toys for Outdoor Adventures & Springtime Travel, The Toy Association’s Jennifer Lynch Highlights the Hottest Toys of the Season. NEW YORK, April ...

The three newest Sanrio figures involve Hello Kitty, Cinnamoroll, and Kuromi joining the Bandai Namco Mofamofy line.

Nintendo recently announced Tamagotchi Plaza, the latest in its iconic series, which may be of interest to Hello Kitty Island ...

Toy company POP MART is opening a new location in a popular East Bay mall. POP MART, according to Stoneridge Shopping Center, ...

New plushies and other items from Sanrio remix Hello Kitty and her friends with ribbon-based clothing inspired by the Gothic ...

Squishmallows top the list of coveted toys for kids of all ages. There are good deals to be had on several different ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

A Shanghai-based maker of “blind box” figurines made $1.8 billion last year—and continues to grow across the world.

A MAJOR supermarket will be launching a huge toy sale tomorrow with selective kids items slashed by 50%. Prices will be knocked for a range of themed toys such as Paw Patrol, Barbie and Minecraft.