How the stadium giveaway game is changing as marketers tap into collector culture
Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.
See the full Cubs schedule, including giveaways and celebrations, for 2025 MLB season
The Chicago Cubs kicked off the regular season against the Los Angeles Dodgers on Tuesday and Wednesday in Tokyo, Japan.
Major League Baseball18h
Chicago Cubs Home Opener at Wrigley Field set for Friday, April 4
The Chicago Cubs will host the Wrigley Field home opener Friday, April 4, at 1:20 p.m. CT against the San Diego Padres after officially kicking off the 2025 regular season in Tokyo, Japan. Before ...