YSL Beauty is adding to its exclusive unisex couture fragrance collection Vestiaire de Parfums with newest fragrance Muse inspired by the founder's ink sketches.

Inspired by the idea of creating JOMO ("joy of missing out") in your home, the home fragrance company wanted to create an ...

Scent has the power to transform a space, making it feel cleaner, fresher, and more inviting. When intentionally chosen, the ...

“Some of life’s best moments happen on the detours, and we wanted this scent to capture that energy,” says founder Shaun Neff ...

The trick, Roshni says, is to pick the best scents for every room of your home, opting for specific blends that complement ...

One experiment studied how introducing meat flavors to plant-based 'meatballs' changed the eating experience. By means of XR, ...

Finding the perfect scented candle for your home fragrance is a personal choice, but there are so many lovely options that embody the fresh arrival of spring. While some prefer a delicate ...

Scentbird, an online fragrance subscription service, has partnered with NBC’s “Grosse Pointe Garden Society” for an immersive scent collection inspired by the TV series. The Scentbird x Grosse Pointe ...

We may earn commission on some of the items you choose to buy. “Fragrance is about the way it makes you feel,” explains Joan Tanis, national training and events director at Maison Francis ...

Key Applications of Aroma Marketing: Retail Stores: Enhancing shopping experiences with luxurious and inviting scents. Hotels & Resorts: Creating a signature ambiance that makes guests feel at home.

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