When it comes to styling tools, a straightener is one of the most versatile options. Obviously, a flat iron will straighten ...

You need an array of quality makeup brushes in your toolkit to even attempt any of the latest beauty crazes on Instagram or ...

They call it foundation for a reason. Sure, a solid skincare routine starts pre-makeup. However, the foundation lays the base ...

If you've ever wanted to try Korean makeup, this is your sign. We’ve gathered the best tips from top MUAs, so you can perfect ...

Why We Love It: For those who love a multi-purpose product, MAC's paint pot acts as a cream eyeshadow and primer. This highly ...

For liquid bronzer, you can use your fingertips, a sponge, or a makeup brush. Roach recommends using a dense synthetic angled ...

Whether you prefer a one-and-done sweep of shadow or to expertly blend multiple shades, this brush is key. Morphe recently ...

1. Curly Sideswept Bob: A curly sideswept bob is a playful yet sophisticated choice for women over 40. With voluminous, loose ...

Following the fifth North America's Star Nail Artist challenge, in which sponsor brand, LECHAT , tasked contestants with ...

This waterproof eyebrow gel, which boasts a dual-precision brush, is proving to be a very popular Amazon beauty buy amongst ...

Mature beauty buffs with previously grey, thinning and sparse eyebrows are heaping praise on a budget-friendly product that has transformed their look. Those who have already got their hands on the ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...