Publicis has won yet another creative and media integrated assignment in the US, Walmart-owned Sam's Club (members-only ...

The holdco stands alone with its ‘data-connectivity’ approach, foregrounding privacy, safety and data diversity. With a new ...

Para-phrasing Alexander Palmer, Creative Entrepreneur and Founder of “Heartbeat of South Bay,” a creative marketing agency ...

Publicis Media has won the LinkedIn global media account. Insiders say this includes media planning and buying in Australia.

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not ...

Publicis has nabbed LinkedIn's global media business, worth an estimated $250m, in a closed review against Dentsu. Both ...

Ford is in a decent position to weather tariffs. It manufactures 80% of its US-sold vehicles in the US. General Motors, ...

Companies are spending small amounts on advertising on X, attempting to keep from being perceived as boycotting the platform ...

Overnight reports have suggested that FMCG giant Mars, which put a huge swathe of its agency business out to pitch last November, is entertaining overtures from WPP, Omnicom, IPG and Publicis.

Omnicom and Interpublic have responded that they do not believe a restriction of competition would occur in the market because of their combination, noting that competitors like WPP, Publicis ...

Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency specialising in sustainability campaigns, ...