IWC has expanded its Ingenieur line with new sizes, new colors, new materials and new complications to make it a major sports ...

Watches are not just tools to tell time; they are statements of style, craftsmanship, and personality. In a world where ...

A lot, especially when it comes to watches. Companies pay handsomely to link famed names to their wares, signing them as ambassadors, publicising them as friends of the brand, never mind what the ...

In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

Both facts motivated Bangalore Watch Company, a young brand in Bangalore, India, to create a beautiful and functional field watch that stands out in a very formulaic category. The Peninsula ...

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...

Welcome back to another episode of Fratello On Air. This week, we discuss our feelings about revitalized watch brands. The retro trend has been strong for over a decade, meaning that long-dormant ...

In a separate article, Fratello member Tomas Rosputinsky will guide you through the history of Gallet watches. It’s a long and rich history indeed, with Julien Gallet having founded the brand in 1826.

Watch and style experts recommend brands such as Longines, Tissot, and Omega for quality timepieces. These brands offer craftsmanship and style at lower prices than Rolex, enhancing value.

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...

Its metal, brand new to the world of watchmaking, is a “super-alloy” which had previously, exclusively been used in aerospace in medical industries. Of course, now, the watch world’s use of ...