Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of ...

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of a LeBron James Ken doll.

LeBron James’ new Barbie doll “is a 10!” Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set.

Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.