Almost all of the serums, face masks and creams sold at Senti Senti, a Brooklyn skincare store, are imported from South Korea ...

Senti Senti's shelves are lined with all Korean and Japanese skincare essentials, from sheet masks to sunscreens, but are ...

Many beauty stores in the US report that customers are panic-buying Korean beauty products, namely sunscreen. This is a ...

From being rich in zinc and magnesium to the benefits of reducing inflammation and redness, chia seeds are a powerhouse for our skin and hair care.

We’ve compiled some of our favorite products from some of the top K Beauty brands so you know where to start on your journey ...

Korean skincare brand WildGlow Skincare & Cosmetics, under the leadership of CEO and Founder Rohit Khemmka, was honored with ...

It’s no wonder, then, that they are among the most popular imports right now. Armed with firming peptides and soothing agents like green tea and centella, Korean eye creams help to minimise fine lines ...

K-beauty cosmetics exports reached a record-breaking $13.4 billion in 2024. Read more at straitstimes.com. Read more at ...

Salma Hayek doesn’t need a fancy dermatologist when she has her daughter. The “Frida” actress, 58, revealed she actually ...

Tariffs could upend America’s love affair with Korean skin care.

If you trace the history of sheet masks, the South Korean beauty industry was the one that really popularized and innovated within the category. Those skin care brands are constantly churning out ...