Forget chasing that elusive ‘glass skin’ glow—there’s a new K-beauty secret in town, and it’s called Ectoin! This skin-loving powerhouse doesn’t just hydrate—it shields, soothes, and strengthens your ...

Tariffs could upend America’s love affair with Korean skin care.

You've seen it on social media, people with super glossy skin, and maybe you have even heard about the K-beauty trend, but ...

With the vast selection of skin care products available on Amazon, it can be overwhelming to try to decide which ones are ...

Between Amazon’s Big Spring Sale and Walmart’s Spring Savings Sale, merchants are trying to make spring sales a thing—and ...

Sustainable packaging was on display, but many expressed confusion over numerous issues in the beauty industry—here's the ...

Glass skin—the signature Korean beauty trend has captured global attention. This skincare trend focuses on a flawless, translucent, and intensely hydrated skin, that can be achieved by using various ...

You can’t deny the popularity of K-beauty. Korean skin care products are everywhere, and we’re here for it. Whether you’re new to the game or a longtime fan, Target has the skin care goods, and we ...

After only one week of use, the $22 find, which I apply morning and night before moisturizer, made my skin appear glass-like and feel absurdly smooth. Despite the low price point, the serum is ...

Korean technology, products and techniques are all part of the multi-step k-beauty routine.Glowshroom Apothecary is a natural skin care product made from mushroom extracts. The founder of GoBare ...

Young-ja Joo, 85, went viral on TikTok for her wrinkle-free "glass skin ... moisturizers made by affordable Korean brands. Moisturizing can help maintain the skin barrier, Chan said, which ...