Declines in brand loyalty, coupled with a slowing Chinese economy have made this a harder goal to both achieve and sustain.

Kylie Jenner is adding a powder foundation to her cosmetics brand's complexion line. The Kylie Cosmetics founder feels like ...

This year has already been a big one for beauty launches – Rhode Beauty's 'Peptide Lip Shape', Rare Beauty's 'Soft Pinch ...

Kylie Jenner has been trying harder to look after her skin because she is keen to let her natural complexion "shine through" ...

Kylie Jenner is jetting off for an unknown trip after posting a routine update for her fans beforehand.The makeup mogul took ...

Kylie Jenner recently launched the Natural Blur Powder Foundation at Kylie Cosmetics, so I put it to the test to see whether ...

The new Kylie Cosmetics Natural Blur Powder Foundation has been hailed for its lightweight matte finish and 12 hours of wear, ...

THUMBS UP FOR MORE TEST VIDEOS! SUBSCRIBE HERE- So I thought that I was getting a deal when I bought this fake makeup off of ...

Bella Hadid might walk the runway for high-fashion labels, but not everything in her beauty bag costs a premium. The star ...

This time, it's Bella Hadid's minimalist, “three-to-five minute” makeup routine that she posted to TikTok, which left us ...

MRS Hinch has given fans a close-up look inside her hospital bag as she prepares to give birth this month. The mum-of-two, ...

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