News

This N.J. café claims to serve Japan’s rarest matcha. We investigated.
Matcha has been a staple in Chinese and Japanese culture for centuries. But it has been only in the past decade or so that ...
Matcha’s Rising Popularity Has Led to a Shortage. A New Harvest Will Help. A New Tariff Won’t
The demand for matcha has taken off thanks to MatchaTok influencers, and suppliers have implemented buying limits. Don't expect tariffs to help.