Itohkyuemon is, first and foremost, a Kyoto tea merchant, having been in that business since all the way back in 1832. In the modern era, however, matcha isn’t just a drink, it’s also one of Japan’s ...

Japan is the homeland of matcha, and there's no better place to indulge in this vibrant green tea than at a cozy, aesthetic ...

Matcha ice cream, mochi and cakes also made its top 10 list. The Uji area in Kyoto is known for its high ... matcha has been fully integrated into our everyday food and beverage (F&B) scene.