Mattel has knocked the ball out of the park this time by doing the unthinkable—roping in LeBron James for their Barbie line.

Los Angeles Lakers star LeBron James has captured the attention of fans online for how he reacted to his Barbie doll. In a ...

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making ...

Mattel announced that LeBron James would be the first Kenbassador and receive a Barbie doll. He released a statement on the ...