PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Ticking all those boxes, Merit’s approach is one of minimalist, faff-free beauty, with a streamlined range of products – ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

A BB cream with SPF can do wonders on your skin and here's how it is a perfect summer makeup essential for you.

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up ...

Between Lady Gaga’s recession-pop resurgence à la ... girl Gabbriette, who, just three months ago, posted an Instagram Reel ...

Nava Mau’s pre-fame day job was a little more…intense. Before her breakout role as Teri in the hit Netflix series Baby ...

I will never stop raving about La ... Medium shade, as I am on the pale side. It’s the first thing I reach for in my small makeup bag and is so good that I don’t need to wear concealer or ...

Like this shimmery body oil, Skims-esque maxi dress, and rejuvenating hair treatment that'll have you date night-ready for ...

The young man left the station and made his questing way along the retail parade as dusk stole up. His progress was ...

Repeat after us: Order is everything. For a smooth makeup application, use your foundation first, followed by a brightening concealer shade that’s a little lighter than your foundation tint.

A viral video calling out “MAGA makeup” revealed some similarities in this writer’s look, so she got a makeover to change it.