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Ligue 1 partners with McDonald's in new naming rights deal
Ligue 1 has caused a stir with the announcement that McDonald's will be its new naming rights partner from next season until at least the end of the 2026/27 campaign. It is not yet clear exactly ...
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McDonald's set to become official sponsor of Ligue 1 in huge deal
Naming rights for the French Ligue 1 are set to change shortly. The division currently has a sponsorship deal in place with Uber Eats. In the agreement, the online food ordering and delivery ...