Beth Gillette is the beauty editor at Cosmopolitan with six years of experience researching, writing, and editing makeup ...

There are plenty of examples like these so let’s take a look at 17 brands most ... In 2017, Burt’s Bees and its lineup of 197 globally distributed products including shampoo and lip balm sold itself ...

Kylie Jenner recently dropped a makeup tutorial video showcasing the “perfect lip combo.” The best part is that it requires ...