Many people throw on a swipe of blush and call it a day, but it can have a much bigger impact on your makeup look if you apply it according to your face shape.

Below she explains what people with a round, oval, diamond, rectangle and square face shapes should consider. Heart-shaped faces typically feature a prominent forehead and a slightly pointed chin.

Celebrity hairstylist and makeup artist Jess Elbaum says that it can generally work for many different face shapes and hair types, listing heart-shaped faces, square faces, oval faces, and round ...

But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Kim Kardashian is ready to rock and roll this Valentine's Day dressed in a white bodysuit with heart printed motifs ...

The most common face shapes are oval, triangle, heart, round, and square. To determine which shape your face is, pay close attention to three key features: your forehead, jawline, and cheekbones.

“I want to start by going over face shapes and how makeup looks the best applied on each person because that can make a difference in how someone applies makeup,” she said. “And I’ll also ...

“This cut falls at or just below the jawline and looks stunning on oval, square, and heart-shaped faces. It's perfect for those who want a sleek, polished look.” To get the look, Fitzsimons ...