The purveyor of affordable wedding dresses is tapping a familiar name for its leap into luxury: Georgina Chapman of Marchesa.

Georgina Chapman hit the red carpet on Sunday in London for the Olivier Awards. The fashion designer attended the event to ...

In a bid to compete with higher-end players in the ever-more-expensive bridal industry, the company is introducing luxury gowns this month. Its first partnership is with Marchesa, the New York ...