For those looking to completely transform into a walking Maison Margiela porcelain doll, McGrath suggests applying the mask in thin, even layers across the face with a slightly dampened brush.

It’s almost a year to the day since Pat McGrath’s make-up for Maison Margiela Artisanal 2024 went stratospherically viral: a look that transformed John Galliano’s cast of models (including Gwendoline ...