Florence Pugh's eyelashes have me questioning everything I know about the best mascara application. For years, I was ...

But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are meant to be broken, with new options for shimmery highlighters for ice queens ...

If your natural lashes are looking limp, the best volumizing mascaras can help you achieve long, lush lashes so good, you won ...