On a recent Saturday afternoon, the line outside Sorate, a minimalist Japanese teahouse tucked between boutiques in SoHo, snaked halfway down the block. Most patrons waited upwards of twenty minutes ...

This barista-loved canister has a plunger lid that removes oxygen, giving a truly airtight seal. Its dark exterior and top ...

Have you had your daily dose of matcha? No, not in your coffee, on your walls or even on your hands – but on your face.

If your preferred way to caffeinate is to sip on some matcha, you’re not alone. The bright green tea is a popular alternative to coffee and can be found on most coffee shop menus. There are even ...

As tempting as your local coffee shop may be, with the right tools, you can save money and time by making matcha at home. Experts I spoke to agree that drinking it comes with plenty of health ...

Over the past decade, production has nearly tripled, with Japan producing 4,176 tonnes of matcha in 2023. Consumption of the antioxidant-rich green tea 'reached a record high last year ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

but this time it’s actually about tea. On March 11, Poda, a matcha paste, officially launched on Kickstarter, and its founder Mujtaba Waseem posted a minute-long pitch on social media urging ...

Matcha may have been around for nearly a thousand years, but it seems like the ancient green tea powder drink has never been more popular — here, anyway. It’s turning coffeehouse and tea shop ...

PARU Tea has evolved from a trendy matcha destination into a space dedicated to single origin, custom loose-leaf tea and tea experiences. But their journey is more than just a business pivot ...

Last year, two of Japan’s largest tea companies, Ippodo and Marukyu Koyamaen, announced purchase limits on matcha products for the first time ever, due to the rising demand across the globe.