"There are, of course, a limited number of farmers that grow [Camellia sinensis plants], so demand is outpacing supply," CBS ...

Teahouses and other businesses in the U.S. are bracing for a shortage of matcha, the bright green powder imported from Japan ...

There are many ways to customize your favorite Starbucks matcha drinks, including some of these ideas using a combination of ...

And there's one more piece of this puzzle making matcha go stratospheric: Social media. “The brands that have been impacted most are the ones that people overseas like, the ones that have gone ...

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

Matcha may have been around for nearly a thousand years, but it seems like the ancient green tea powder drink has never been more popular — here, anyway. It’s turning coffeehouse and tea shop ...

What are the health benefits of matcha? All of the nutrients in matcha go up into its leaves at a higher concentration than normal tea, including L-theanine, vitamins and minerals, antioxidants ...