PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Reading "The Story of Perfume," whether in chunks or page by page, provides a fascinating take on how we’ve arrived at the ...

It's a wonderful two-bottle collection which will take you through the ebbing and flowing of the new season. Buongiorno is ...

A rising trend among many women is embracing their natural grey hair as a symbol of chic sophistication. Dr. Thompson affirms, ‘Grey hair can be incredibly chic and sophisticated when styled well,’ ...

There are countless work bag options on the market in 2025. Successful men shared their favorites, from leather totes to ...

Exclusive data from Lefty shows beauty’s biggest categories — makeup, skincare, fragrance and hair — faced Q1 slowdowns. Vogue Business breaks down the data.

Can't tell your EDPs from your EDTs? Not quite sure what a “vetiver” is? Here's how to navigate the booming men's fragrance market—and walk away with a scent that feels uniquely your own.

In the realm of perfumery, some fragrances have the ability to take us far away and bring us feelings of peace and happiness. One such magical scent is ...

US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?

We’ve sourced, tried, and tested the best summer fragrances to keep you smelling fresh on a hot day and crisp in the office ...

In the perfume world, there's been a rising interest in using fragrance to repel rather than attract. Meet the off-putting ...