Self-care queens and Sanrio fans unite to savor this collab that will leave you feeling fresh and fragrant with Hello Kitty and her friends!

Sanrio's Hello Kitty and Friends are ready to take over the puzzle game space with a new take on the genre, as previously ...

From Hello Kitty to Pikachu, the country changed what the world considers adorable. But do these characters represent joy — ...

A new series of bath items from Lush lets U.S. Sanrio fans get clean and cute with perfumes, soaps and more featuring Hello ...

This early version of kawaii was radical—an act of resistance wrapped in sweetness. A Hello Kitty–themed Haruka express train rolls between Kansai International Airport and Kyoto. Photograph ...

And if you’re looking to immerse yourself in Japan’s kawaii landscape, what better way to participate than to pay a visit to the face of kawaii herself, Hello Kitty?

The Hello Kitty model is of an off-white or ivory color and it features the iconic Sanrio character alongside a pattern of cherries. The Hello Kitty yukata and jinbei also come with an organdy obi ...