The musician's new brand Not Beauty kicks off with a lip gloss. The full lineup will include lip stains, lip liners and lip creams Catherine Santino is a Style Writer-Reporter at PEOPLE.

She's kicking off the venture by introducing a hydrating lip gloss available in three shades, In the Flesh, Strawberry Jelly and Quartz. The item is priced at $23 and boasts a non-sticky formula ...

I may be committing beauty blasphemy by saying this, but I think lip glosses are obsolete. Often thick, sticky and just all round uncomfortable to wear, even in their most modern interpretations ...

Lip glosses and tinted balms have historically been the stepping stone to building a makeup routine, especially before graduating to a true full-coverage lipstick. Today, there are more gateway ...

Not Beauty will start with lip gloss in three colors — In The Flesh, Strawberry Jelly, and Quartz — hosted at pop-up shops at her Grand National Tour stops with Kendrick Lamar, with plans to ...

There are also plenty of lip glosses and products that provide a temporary plumping effect that I think are more noticeable than the subtle results I got with the Oh So Pouty Kit. Below ...

The Brit, 29, posed in a leather jacket and bodysuit with matching belt to promote her new Yves Saint Laurent lip gloss oil. She is currently enjoying a rest from her Radical Optimism shows before ...