PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Dewy skin is a major trend right now, often achieved with makeup products like highlighters. But what if you prefer to skip makeup altogether? The good news is that you can get that radiant, glowing ...

Valentine’s Day is the perfect excuse to play with makeup and embrace your beauty. Opt for a soft, romantic glow or a bold, ...

The issue was never about choosing between two extremes of a natural look and made-up one. It was about understanding makeup ...

The new Kylie Cosmetics Natural Blur Powder Foundation has been hailed for its lightweight matte finish and 12 hours of wear, ...

So, if you're on the hunt for the perfect natural-looking lippie and perhaps already look to the Black Doves star for ...

Worn with winged eyeliner and a pop of blush on the cheeks, the lips are the star of this look, just like you on your birthday. If natural makeup is more of your style, you don't need to change ...

In the pursuit of a youthful glow, many of us turn to makeup as our trusted ally. But did you know that some common makeup ...

Eye shadow is one of the biggest beauty trends for fall 2025, if the runways are any indication. It had a starring role at many key shows, including at Luar with this matte take. The inspiration?

Holliday Grainger is just beautiful, isn't she? Her dazzling red hair is so striking (excuse the pun) and she lights up the screen when she appears on BBC's Strike alongside Tom Burke, playing ...

The perfect "unrecognizable makeup" starts with a glowy base ... They're designed to seamlessly blend in with your natural lashes. Finish your look with the perfect pout.

Available in every shade under the sun, from peachy pinks to nostalgic browns, Summer Fridays' tinted balm has earned cult ...