Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in James' hometown of Akron, Ohio.

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Move over Ken, LeBron James is the first male athlete to be part of the new “Kenbassador” line of "Barbie" dolls. James said partnering with Barbie was an opportunity to recognize the powerful impact of role models who instill confidence,

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the NBA great.

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of a LeBron James Ken doll.

LeBron James made history as the first professional Ken doll. Maybe we should stop with one given the whopping price for the Lakers superstar's twin.

There’s no shortage of celebrities who have gotten the Barbie treatment, from Mariah Carey to David Bowie and so many more. But in a move that unites the worlds of basketball and doll collecting, Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

(NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is te