Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Kevin Durant became just the eight player in NBA history to surpass 30,000 career points Tuesday night. To celebrate the ...

Philadelphia Eagles quarterback Jalen Hurts wore the Air Jordan 1 in the player-exclusive "Unbannable" colorway in Super Bowl ...

The Air Jordan women’s collection will welcome a new silhouette—the Air Jordan 1 High OG "Fir" aka "Pro Green" sneakers.

Jordan Brand enlisted its signature athletes and entertainers for its "Greatness is Unbannable" campaign video launched before the 2025 Grammy's.

Nike and Jordan Brand began celebrating the 40th ... The NFL slapped Hurts with a fine for his multi-colored Air Jordan 11 cleats. Naturally, Jordan Brand paid the fine. Jordan Brand has ignited ...

The Air Jordan 3 is one of the popular silhouettes of the Jordan label. It has gone through many makeovers and iterations over time, and according to Nike, its most recent rendition, the Air Jordan 3 ...

Michael Jordan and Nike. It's hard to imagine one without the other, isn't it? But in the mid 80s, their paths came close to never crossing – and it would have changed the sport forever.

After Phoenix Suns all-star Devin Booker debuted the signature sneakers on the court for 30th anniversary of “Forrest Gump” last year, Nike is now releasing the Cortez Book 1s online on Friday ...

Nike is trying to make a comeback in the retail space. Its new approach involves offering fewer discounts. Veteran employee Elliott Hill took over as CEO of the sports giant in October 2024. Hill ...

If you’re looking for the ultimate present for your sneakerhead sweetheart, there’s much to look forward to in this year’s Nike and Jordan Brand Valentine’s Day sneaker lineup. To help you narrow ...