When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from its top ...

Alex Cooper's Unwell brand shows how hydration is going beyond the sports field and into a new world of celebrities, social ...

Rapper Kendrick Lamar will headline one of the biggest marketing campaigns ever for Gatorade, as owner PepsiCo Inc. looks to defend its lead in the increasingly competitive sports drink category.

Many people reach for sports drinks thinking they’re hydrating, but most versions available in the market are only helpful after intense workouts. They’re filled with sodium, sugars ...

Aaron Nosbisch fell in love with pot as a teenager, much to the chagrin of his ATF agent father. He’s now the CEO of Brēz, ...

The Eagles’ championship celebration is being immortalized as part of Gatorade’s massive 2025 marketing push—marking the first time the sports drink giant has featured a musician in its ...

Common categories include sports drinks, energy drinks, carbonated beverages, fruit and vegetable juices, functional teas and coffees, bottled water, and specialty drinks. These products are known ...

It also addresses common pain points among athletes and aging adults, including: The physiological causes of dehydration and electrolyte imbalance Why traditional sports drinks may fail to deliver ...

But are they worth the extra money? We tested six of the best-selling isotonic sports drinks and then asked sports dietician Jeanette Crosland of the Sports Nutrition Foundation to give her verdict ...

It's the largest celebrity campaign in the sports drink's history, and the first time a rapper or musician will be featured, per Gatorade brand officer Anuj Bhasin. Women's college basketball ...

The sports drink giant featured K-Dot in a new commercial for its latest ad campaign. By Mackenzie Cummings-Grady Kendrick Lamar has become the first musician to ever be featured in a Gatorade ...