If the recent earnings reports of Olympic sponsors is anything to go by, the answer is unclear. A case in point is Delta. The airline is one of the primary U.S. Olympic Team sponsors as part of ...

Consumer electronics firm TCL is reportedly set to become an Olympic partner in a boost to the International Olympic ...

Chinese consumer electronics company TCL is reportedly close to becoming an official sponsor, providing a much-needed boost ...

McDonald's has ended its 41-year-long Olympic Games sponsorship deal three years early, the International Olympic Committee said on Friday. The fast-food giant has been a sponsor since 1976 and is ...

Olympic sponsorship drives a strong uptick in engagement, and this year, the Paris 2024 Summer Olympics took second place in terms of sports engagement among Americans and Canadians in the past twelve ...

President Donald Trump last week took a major step to deliver on one of his top campaign promises: banning transgender athletes from participating ...

Only a few people around the world know the name Thomas Bach and even fewer can rattle off those of the seven candidates out ...

International cheese manufacturer Bel Group has appointed Australian Olympic and three times Grand ... has been unveiled as the naming rights sponsor for the much-anticipated 2025 Ipswich Super ...

Consumer electronics firm TCL is reportedly set to become an Olympic partner in a boost to the International Olympic Committee after long-term sponsors jumped ship. Consumer electronics firm TCL ...