Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

Ariana Grande is the master of holographic makeup. Grande, 31, showed off her iridescent eyeshadow via Instagram on Thursday, ...

British singer and song writer, Rita Ora looked like a complete snack as she dolled up to look pretty in pink while ...

These shadow sticks from Halsey’s beauty brand are my go-tos for statement-making eye looks. With a plethora of vibrant hues ...

Ariana Grande slayed a shimmery and full of fine eyeshadow look courtesy of her her r.e.m. beauty starlet liquid eyeshadows ...

For those feeling like channeling soft, springtime energy, cherry blossom makeup is the swoon-worthy trend that instantly ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

Preity Zinta stuns fans with a dreamy Cannes throwback, flaunting a pastel embellished gown and calling it the "fastest shoot ...

Kaylee Rose tells PEOPLE she was lying on her trampoline in her backyard when she noticed an 8-year-old girl approach her and ...