In contrast to previous years, 2025 makeup trends have been easy to integrate into everyday routines, offering a small but ...

Every year brings a fresh wave of viral moments and must-have treatments that redefine the beauty industry. But it's not the latest ... as more than 40% said they use artificial intelligence to ...

Makeup trends for Spring 2025 are pretty varied, and they are all about striking the perfect balance between natural beauty ...

“It's about individuality. It's about taking all these trends that you're seeing and making it yours, authentically and honestly.” Below, some of the best makeup artists in the business ...

For those feeling like channeling soft, springtime energy, cherry blossom makeup is the swoon-worthy trend that instantly ...

Barnes, known as @Snitchery online, went viral with her rendition of the yarn makeup trend. TikTok / @snitchery The jazzy Gen Zer, best known to her 5 million-plus social media followers as ...

Facials and skin prep are the foundation of any bridal beauty routine, and as a 2025 bride, I'm making it a top priority. To ...

The season is transitioning into spring and that means new trends are coming too. Mizz J is back on the show to share the ...

Square reports that the most popular beauty trends for businesses center on improving the customer experience. Every year brings a fresh wave of viral moments and must-have treatments that ...